STEP #1 – Watch this video (only takes a couple of mins but BIG lessons)
STEP #2 – Copy this Testimonial “hot buttons” Checklist
Have your clients include these HOT BUTTONS in your testimonials…
STEP #3 – Apply this checklist to the testimonial above
How does it rate?
Scroll to the bottom for my answers…
Interested in how to prepare your prospects so they give you a “full” testimonial like this?
Day 2 at my upcoming LIVE training “Crack the Copywriting Mastercodes” (April 16th and 17th) takes you through the 2-page fill in the blank proforma which effortlessly sucks this info out of your clients and makes it dead easy for them to give you a “killer” testimonial.
Download the quick 3 page flyer for more info:
SAFETY: yes, he was strong on this with phrases like “covered everything”, “easy to understand” etc
AUTHENTICITY: strong again… used word authentic, no BS style, knowledgeable
CREDIBILITY: “got client within 4 days” – big transformation
VALUE: “way too cheap”, “best thing I ever did” (note to self re first comment!!), “been too busy to do the testimonial”
COMFORT: “gave me confidence”
CAN I: “doesn’t matter if you’re a business owner, a copywriter, a newbie” … anyone can benefit
So yes, James did a good job.
Note to self.. there are no accidents… discover how to “prep” your clients for a “killer” testimonial… register for the 2-day bootcamp “Crack the Copywriting Mastercodes” NOW by emailing email@example.com with the subject line CTCMC.
Their delivery does NOT have to be perfect… in fact it’s better if it’s not because it comes across as more authentic.
PS register for the 2-day bootcamp “Crack the Copywriting Mastercodes” NOW by emailing firstname.lastname@example.org with the subject line CTCMC.