Copywriter & Marketing Strategist

Cutting Edge Copywriting Secrets & Marketing Strategies to Make Your Business Outrageously Successful

Anatomy of a Great Testimonial

STEP #1 – Watch this video (only takes a couple of mins but BIG lessons)



STEP #2 – Copy this Testimonial “hot buttons” Checklist

Have your clients include these HOT BUTTONS in your testimonials…

  • SAFETY (Your reliability to deliver)
  • AUTHENTICITY (and connection – why they like you)
  • CREDIBILITY (a transformational story with quantifiable results – “blind now I see”)
  • VALUE (price and their comparative ROI)
  • COMFORT (how they felt – before/after)
  • CAN I (what barriers to entry are there)


STEP #3 – Apply this checklist to the testimonial above

How does it rate?

Scroll to the bottom for my answers…


Interested in how to prepare your prospects so they give you a “full” testimonial like this?

Day 2 at my upcoming LIVE training “Crack the Copywriting Mastercodes” (April 16th and 17th) takes you through the 2-page fill in the blank proforma which effortlessly sucks this info out of your clients and makes it dead easy for them to give you a “killer” testimonial.


Download the quick 3 page flyer for more info:

CTCM Event Flyer April 16



SAFETY: yes, he was strong on this with phrases like “covered everything”, “easy to understand” etc

AUTHENTICITY: strong again… used word authentic, no BS style, knowledgeable

CREDIBILITY: “got client within 4 days” – big transformation

VALUE: “way too cheap”, “best thing I ever did” (note to self re first comment!!), “been too busy to do the testimonial”

COMFORT: “gave me confidence”

CAN I: “doesn’t matter if you’re a business owner, a copywriter, a newbie” … anyone can benefit


So yes, James did a good job.

Note to self.. there are no accidents… discover how to “prep” your clients for a “killer” testimonial… register for the 2-day bootcamp “Crack the Copywriting Mastercodes” NOW by emailing with the subject line CTCMC.



Their delivery does NOT have to be perfect… in fact it’s better if it’s not because it comes across as more authentic.



PS register for the 2-day bootcamp “Crack the Copywriting Mastercodes” NOW by emailing with the subject line CTCMC.