Greatest copy ever?

Some call it the best piece of copy ever written…

You can call it an awesome xmas gift from your Jedi wordmaster.

Quick backstory…

Copywriting great, the late Gary Halbert was lonely.

This was pre-Tinder days…

So what did he do?

Put his enormous talents to work and took out a full page ad.

Response was reportedly huge.

And he landed his perfectly targeted lady.

Not sure how long it lasted.

But read the copy.

EVERY word.

Because it’s a marketing and copywriting lesson in one big ad.

It’s breathtakingly good.

Please don’t share, it’s for your eyes only.

gary_halbert_personal_ad

Best,

Steve

PS to get the most out of this masterpiece – write it out by hand. Enjoy…